Infoserve Corporation

For this brief we have been asked to create the brand identity for Infoserve Corporation. As well as IC there is Corporation Cleaning and Corporation Security two subsidies of the IC. It is therefore important for this quick turn over brief to have visual consistency through out the brand. The client simply wants a logo for the three companies as well as business cards, letter heads, envelopes and a folder.

We have set aside a week for this brief, including time for client feedback in the middle. The client wants a simplistic but modern logo that uses variants of his existing brand colours to keep brand recognition.

The logo development

The logo's we wanted to embody the diverse nature of the business, thus we created something that encapsulates the individual facet of the corporation. For the security and cleaning aspects of the business the client wanted a simplistic icon style logo, which is represented by both a cleaning spray and a padlock, which were agreed before hand.







First Draft

the colour scheme is taking from the existing brand identity, i am currently of the opinion that the colour scheme is a little flat, this is something that shall be adressed at the meeting. The use of typography helvetica in bold and reg with a tint used as highlighting the main consistent word through out the three identities works well in creating a more modern feel for the the company as well as keeping a sense of universality to the brand. The typographic layout is simple but i think effective, in creating this universal feel. The layouts on the business cards and letter heads etc, give a feel of formality, the business sector the corporation works within in cleaning and security can be consuetude as low end, however the layout gives a clean higher end solution to the identity, which will allow the business to attract a diverse range of clients. The manipulation of the logo across the stationary set.. allows a relatively flat logo, to create  more interesting visual piece. the logo itself fits the clients wants and thus it is how i interprete this that will make the set more visually attractive.


Final Draft

After the first meeting we have been allowed to develop the darker of the gradient options, which we believe gives a more formal modern feel as well as making the stationary stand out better, the client is altering the current brand colours to match the colour swatches used within these gradients. The the blue used to highlight parts of the text also allows the final visual image a readability of the piece to improve. The visual success of the stationary set is down to the manipulation of the logo across the individual pieces as well as colour scheme being changed.

Below are examples of the work.