Van MOck up

This about pushing the range to the consumer public, the design will stand out on the roads.

Spread Development

How the spreads will look as single pages. highlights the detail of the spreads.

prospectus spread.pdf

Further layout development

prospectus spread2.pdf

Spread development

Here you can see further spread development. The image spread development focusing on using large scale images to create a visually interesting outcome. The pixles in the corners of the spread will also create an intresting print result when the book is not interacted with.. which will push the idea of randomness of not being defined. 

prospectus spread3.pdf

Spread example

This shows the layout of the double page spread.. it shows the movement of the layout which is based on not being defined by a set grid system. The images used on dps is desinged to break up the page and make it more visually interesting. 

prospectus spread4.pdf

Spread four Proposal

Looking at the development of the fornt cover.. The more broken pixels doen work as well i like the way in which the words are hard to read on the final front cover this.. works better with the concept. 

4.pdf

Prospectus Proposal Defined

For the Prospectus proposal myself Ben and Chloe wanted to push the idea of individuality with the college.. Using the strap line 'We are not defined' Then with in the publication this strap line is backed up with 'We define' - print and textiles.etc. this pushed the idea of the college being a cutting edge and artistically relevant institution.

We wanted to create a bold and easily recognisable identity that played on the idea of not being defined .. therefore we chose to develop the idea out of pixels.. using a bold colour scheme which was eye catching and unlike any other university. The idea of standing out and creating a fresh identity is paramount to what the university wanted due to the new status the college has received.

The layout present of the boards of the publication has is designed to create a sense of movement on the page it is this movement that plays on the concept of not being defined by a set grid system.. using colour to highlight certain areas, the colour swatches are taken from the design of the front cover. For image based pages we will use a combination of full bleed images and large scale this will increase the ecstatic of the the publication making it more visually interesting.

The range is designed to push the identity on to the general public...the pixel concept works well at creating a strong visual identity.

Prospectus Proposal

Final Boards