Monday, 27 May 2013

Flyer Evaluation


The flyers are designed to push the concept of the alternative perception and social coding therefore we have began splitting individual photos in half the perfect view of it is distorted. The logo also works across the two split images.. therefore creating an interesting visual across the both. The format is perhaps the most interesting aspect of the flyers... they are A5 across and 72mm high.. this works along the landscape part of the identity... which enables visual consistency when the range is put together . the stock is based on news print then mounted on card to create a certain thickness.

The typographic layout on the back is dictated by the lines on the front.. the back lines are the continuation of those on the front.. the type is aligned to the angle of the line to push the idea of angle of perception.


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