Monday, 27 May 2013

Logo Development 4








The Logo development demonstrates the use of gradient.. however one o the aims of the logo was to move away from the stereotypical nationalistic view of sweden.. the colour scheme used currently being used isnt moving away form this view point. 

I am also not sure as to the success of using the bird as a whole..The next stage will be to look at aspects of the logo.. and try an reinterpret it. The wings are the most relavant part of the current identity and it is this i will continue to develop. 


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