I am looking to reinterpret a typeface with a more corporate feel to get the desired effect and approachable tone.
To bold
Serif typeface give the wrong tone.
After exploring typefaces it became apparent that the tone of voice required would never be achieved by altering a san serif typeface, due to the corporate connotations that come with the.. i feel i have to be bold if i am to successfully answer the brief. There for i will begin to look at hand rendered style of type.
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