Logo development

The logo development for vardesa needs to appeal to a wide target audience as discussed in an earlier post.. Also was discussed was the ideology that that although the airline is based from Sweden the identity should not be entirely reflected upon this. I have decided to take the idea of using the Swedish national bird for the initial logo development the bird is the goldfinch..from this i will endeavour to fashion a logo that encapsulates both the target audiences. I will begin the logo development by hand rendering the process..

As you can see here i have began to alter the identity of the Vector with the general aim of creating a corporate but recognisable identity. 

The most effective logo from the inital sketches i think is the third or 5th.,, its is the vectoring stage that will allow this logo to take shape and begin to move away from the current identity to a corporate symbol.  The third however may be a bit to abstract as a result i am going to continue to develop the fifth logo.. keeping in mind the USP of the company and the and the fact that it is the main part of the client facing identity .