Parcel Force-Reinterpretation

The Brand i have chosen to reinterpret is parcel force worldwide, who are a uk based courier service. The reasons foe choosing Parcel Force were based on the business sector they represent. The Sector has a reputation and identity that is overtly corporate. This levees me room to reinterpret the brand in a manner quite unlike the rester of the service sector. 

The direction i want to take the brand in visually is based on the the idea of making parcel force more identifiable and approach to the general public as they provide a service that is readily available to everyone and there for have the ability to be one of the most recognisable brands in the UK>

I will also focus on the development of the general publics affilaition to the brand through advertising etc.

The prodimant focus will be Packaging-Advertising-Web- anything consumer facing as this will help me to change the perception of parcel force to the general public which will allow me to reinterpret the brand.