Personal Alternative Spreads

The 'alternative spreads' are the name we have given for spreads that are not the individuals work or double page spreads. The alternative spreads include:

Welcome Page
Garry Barker essay- Burden of Proof
List of Exhibitors
Contents page
Precious
Dilate
Scottish Sculpture Workshop
Thanks
Proof.

We were then split into teams with in the group again to work on the spreads.. The allocation saw me work on:

Garry Barker-The Burden Of Proof
List of Exhibitors
Precious
Scottish Sculpture


Garry Barker Essay-Burden Of truth.


I began the design of the Double page spread by keeping to the same basic layout as the individual spreads, this was done to keep design consistency through the layout.. The purpose of these pages unlike that of the dps was to create the body text as the focal point but still making it visually interesting for people interacting with the publication.

I would like also to keep the same rules applied to the spreads.. as this will enable a complete design consistency:

Showing keeping the same layout rules.

The typeface used through out is still staying consistent through out the publication.. the body text will be a perpetua 70% tint.. where as the Headers still Helvetica Neue. Bold and Reg. again to keep consistency. 

The type has been be added first..as this is the purpose of the double page spreads.. therefore must be considered first. The essay itself is is a fairly substantial in length. Working across two column is breaking the rules set by the previous spreads.. however it is more appropriate in the case due to the readability.. However when there is less text on other spreads i will aim to refert back to three collums. 

Adjusting the text to compare aligned from top or bottom..?

Although the focus is on the type.. the type it will be nice to include images on the page. I think it is important the images dont detract from type.. there will they will be relatively abstract in nature... we got the fine art team to take some studio shot for us. The images used should give the spread a certain movement to the eye. 

Adding the images.. gives the spread a certain movement.. which is the desired outcome. I have kept the same rules.. across the images.. using the set of three. The images themselves are relatively abstract in nature.. to cause an intrest. 

Shows how i used the grid system to dictate the layout. 

This layout works well.. the image aligned could be adjusted slightly.. the name of the writer follows the same rules as that of the headers.. to keep consistency. 

This show the arrangement of photos edited.. the alignment of images has improved.. as well as the type being set from the bottom which keeps a more constant visual image. 

The final Gary Barker Essay.

This is the final Layout.. some of the images have been changed.. due the poor dpi of them. As awell as the edition of the job title etc.. which was done on request, however still following the same rules dictated by the titles of the personal dps. 

Alternative options for Gary Barker. 

Using a full bleed image would crete something more visually interesting however it would detract from the over all message of the page.. which is that of the type which is why this idea was not used. 

Welcome Page. 

The welcome page sets a set of new challenges being as it a single page, i will design to the same set of rules that runs through out the book, a start of three collum same bleed and same margin width. The use of images, will have to be more considered due to less space being available and not wanting to detract from the body text. The header text etc will again follow the same rules. 

i will begin the design of page by placing the text as this is the focal point of the page. I have used the central column to push the hierarchy of the page. 

The introduction of images, will follow the same rule as the previous page, that of creating intrigue through the abstract nature of the images.. i will again revert back to using two images however as the page will become over cluttered and white space will be lost. The magenta highlighting the title and the page numbers will also work well on the page..as a consistant... the shock of colour always allow something eye catching. 

  

Final welcome page. 

Simple design effective communication. 

List of exhibitors.

The List of exhibitors acts as the map of the book.. and therefore perhaps the most focus has to be spent on creating clarity with in the double page spread... 

Agin consistent page set up..I will focus on the body text first.. i want to create a certain degree of movement... across the page, although this is a dry page, it can be made typographically interesting. SPlitting the list up into sections will do this. 

I am going to break the rules slightly and right align the text...this is different to the majority of the book, however it will cause intrest.. and also.. work better with how the name lines up with the relavent page numbers. 

Using the same type rules on font and point size.. the surname being highlighted also adds another eye catching dimension... and the tonal quality of perpetua also helps to highlight the name. 

The second set of text added you can already see how movement is being created within the page, which will make for visually intresting outcome. 

You can also see by arranging the text like this it naturally begins to leave space for the images to fit, which again will help improve the visual quality of the page. I am going to work on a set of three basis.. on the each page, as this follows the rules set at the beginning. 

Hear you can see how the image fits perfectly into the type layout. which is ideal. 

Starting the second page, will follow a very similar layout... What has to be important for the success of the page is the hierarchy of text.. and how the reader reads it.. going in numerical order through the lists.. should go from top to bottom on each page. 

   

Now i have and understanding as how the layout will work due to the previous half of the spread.. i can add images to create space.. as i dont want a complete emulation of the previous page. 

Again following similar format. 

Final Layout.

Although this is avery different style of page in comparison to the rest of the book.. i have managed to keep to the rules set most effectively with sets of three in both image and text.. the final resolution is perhaps my favourite so far, due to the clarity of message as well as making a normally mundane page visually interesting. The images fit well with in the spread with out being over powering. 

Precious. 

The precious pages again sets a new challenge... that of being an introduction to the collective as well as following an interview format.. like that of the last page.. i want to therefore to create some form of movement on the page.. this will enable me to give the impression of a conversation. 

Starting the introduction from the right margin allows to automatically break a convention.. and create a form movement when the conversation is started. also will potentially leave room for a image from the left. 

you can begin to see how the movement created will give the feel of a conversation.. it is still very important the readability is not sacrificed. In portant to consider the hierarchy.   

Due to the eye travelling form left to right.. the next question starts top left aligned.. this will hopefully create the desired order in which things should be read. 

The addition of the first image helped dictate the next placement from text.. the image coming from the spine will adds something visually interesting. the layout of the body text is becoming visually interesting.. whilst still keeping to the rules dictated by the year book. 

Final Layout. 

At the start of the design of the page i wanted to create a sense movement or conversation.. i think this has been achieved.. 

SSW. 

The SSW i did not have as much to do with, was more helping with the layout once it had been predominately laid out.. We wanted to create a page that kept the set of three images running through it.. as well as keeping it clear and concise with the majority of the text on the right hand page.. this created something visually more interesting than just the straight text. 

The next stage in the process is to send take the first draft back.. to fine art and alter the amendments.