The stationary.. for Vardesa Air needs to demonstrate the current identity... whilst appealing to the target audiences. The colour swatches chosen have moved away from the stereotypical swedish colour swatches to create a more vibrant identity that will allow a more universal appeal. the Imagery used on the logo combined with the typeface that has been altered to give more corporate feel to the identity to fit in with the business sector. The stationary is clean and corporate looking. Due to the potnaitally client facing nature of it.
The success of the stationary is down to the vibrancy of the of the colour swatches.. it allows to give a recognisable brand identity whilst at the same time holding a corporate value that would appeal to both of the target audiences.
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