The concept for Vardesa is derived from research, which highlighted a lacking of low cost airlines in Scandinavia, specifically sweden. Focusing on Sweden i will aim to create a brand identity for an airline that focuses on three specific buzzword: natural, affordable and efficient. these words embody both the service and Sweden as a country. I Then developed the research further and focused at looking the brand could have..Resulting in a USP focusing on increasing a higher level of European based flights to minor cities.
There are two main target audiences for Vardesa, both very different in requirements from the brand.. These audiences are Business orientated travellers who consistently travel around europe as well as young travellers who are capitalising on the lower end prices.
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