The A3 fold outs

The a3 fold are a cut down version of the A2 fold myself and ben decided to do this due to it being the most cost effective method of delivery .This is due to the brief having a focus on promotion which means the we need to interact with as many people as possible.. there for the throw away format works. The design follows a simple fold system which allows us to frame the photos in the folds.. that layout appears random again which pushes the concept.. The reason for there being 5 different fold outs is due to there being 5 different categories with in the concept of social coding.. this has allowed us to have 5 different sets of images and 5 different full bleed posters on the back of the hand outs.. which will make for a more visually interesting range. The body text like through the entire identity is helvetica.. whch stays consisten. 

The focus of these are to inform and to entice interaction with bosh, the success will be determined on how eye catching they are something i think the brand range is doing.