Thursday, 7 March 2013

Style Of 18th century portraiture-Ted Baker



From the initial concept development i have decided to focus on the british ability to take the piss out of themselves.. using india as the country in which to re locate ted baker i am focusing specifically on the anglo indian relationship in the 1800's. Although this could perceived as something that could be insulting to the indian target audience tedbakers ability to take the piss out of there britishness will detract from this.. It is however important to make all forms of mediums look authentic to the time period.. thus i am looking at how i can interact Ted bakers quirky brand identity with the dull sinister image of the time.















The authentic image of the time that shall be developed in a satirical manner. 

British Sense of Humour-Ted Baker



Features
British sense of humour, c schietti flickr
Published on December 9th, 2012 | by Hector Reid
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The Planet Ivy pocket guide to the British sense of humour

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Of all the traits that Brits are ascribed all around the world, a good and complex sense of humour is probably the best-known and most favourably regarded. From P.G. Wodehouse to Private Eye, Sid James to BoJo, Del Boy to David Brent, The Goon Show to Monty Python, Brits have always enjoyed and cultivated a nuanced, ’British’ sense of humour. For many Britons, it’s the cornerstone of a collective national personality, and for those on the outside, it’s a thing of fascination and, in some cases, mystery.
British comedy is in a golden age that has seen few signs of waning since the 1960s. John Cleese, whose starring role in 1970s sitcom Fawlty Towers – named best British television series of all time by the British Film Institute – was a high point, put it like this: “In the 60s, 70s and 80s, we did have the least bad television in the world, and that’s quite a claim.” Not bad for a small, wet and outwardly humourless island containing less than 1% of the people on earth. It’s not just television, either – for its size, Britain churns out a remarkable amount of world-class stand-ups, humorous radio shows, writers, films and magazines.

British humour is often too subtle for outsiders to understand.
But what makes this country spawn so much comedy? Is it necessitated by the bleak, damp days and polite, conservative society? And what makes our collective sense of humour so, well, British? Stephanie Merritt, in the Observer nearly ten years ago, mused about the dangers of analysing comedy, “how do you achieve that fine balance between writing about humour with humour while not looking as if you’re setting out to compete with the people about whom you’re writing, and the other extreme of reducing what ought to be spontaneous and indefinable to a series of po-faced academic formulae?” In the face of this expert advice, and for our readers domestic and international, here is a look at the inner workings of the peculiar British comedic psyche.
The building blocks of the British sense of humour
Finding fun in the everyday
The Adventures of Adrian Mole, Bridget Jones’ Diary, Peep Show – the British just love the foibles and quirks of everyday life, and the humour inherent in it. We are constantly taken in by the charm of normality, of self-identification with the people on screen – but not in their aspirations to become President, a professional dancer or boy wizard, rather in their idiosyncrasies, anxieties, awkwardness and humanity. In quintessentially British self-effacement, we see ourselves in the unfortunate characters on screen, but rather than cry at the realisation, we laugh.
Satire and parody
This is a country where just about everything is fair game for a send-up, including – and especially – ourselves. The spoof, the pastiche, the parody, they all find welcome home on Britain’s shores. The popularity of satirical panel shows like Have I Got News For You and Mock The Week, typified by irreverent attitudes to the establishment and authority, and political satire like The Thick Of It, is emblematic of a society that peers through the mists of celebrity and says ‘hey, he’s just a bald old bastard like me, what’s so special about him?’.

The lovable rogue and the eccentric

He doesn’t even wear a belt.
We can’t help but have a soft spot for that lovable rogue. Whether it’s Del Boy, trying to sell watches out of his overcoat in Peckham, or Jay from the Inbetweeners shouting ‘bus wankers!’ out of the window of a Fiat Cinquecento, they’re a mirror for our own irreverence and we like that.
Similarly, we’re an eccentric nation and appreciate a bit of quirkiness in our representatives too. If you can name me any country in the world where a man like Boris Johnson would be not just wearing a suit, but also mayor of a capital city and enjoying near-mythical levels of popularity, I’ll eat my bowler.









Social awkwardness      

If you’ve ever gone for the normal handshake when he’s gone for the manly, gladiatorial handclasp, or even the fist bump, you’ll know what this is about. Brits just love watching awkward situations unfold, even if it’s from behind a pillow. It probably stems from our own hyperawareness of social awkwardness, but we can’t get enough of it, whether it’s watching David Mitchell nervously call up his lady friend, Martin Freeman shuffle mutely away after getting a £1 kiss, or Miranda bumbling gracelessly through her terrible, terrible life, social awkwardness is part of the British national consciousness now and it isn’t going anywhere soon.

Surrealism and nonsense
Famously nonsensical British export Mr Bean is part of a dying breed with roots sunk deep in the silent film comedies of yesteryear. Still popular at Christmas time, when British families watch his disturbing, demented adventures and ponder how pleasingly eccentric we are as a nation, that we have created this manchild and set him loose on the world.
The bizarre is represented well in British comedy and comes from good stock – The Goon Show of the 1950s dealt in the ludicrous and the surreal, famous for its songs and pioneering sound effects.

Innuendo
Exemplified by the bawdy Carry On films, a saucy mix of music hall culture and seaside postcards (of the ‘Wish you were her’ variety), this pillar of British humour wasn’t simply an organ (geddit?) for sexy jokes, but a medium for poking fun in true British fashion at the establishment – whether it was the NHS, monarchy, the Empire, the military, trade unions or other film genres.
Say whatever you want, then follow it up immediately by playing this clip, and it’ll sound dirty.

Whimsy
While this final example isn’t technically British, his comedy is a perfect example of the last string in the bow of British humour. David O’Doherty, known for his ‘low-energy musical whimsy’, deals in playfully quaint, fanciful behaviour, usually through the medium of song accompanied by his small electronic keyboard. It’s difficult to imagine that what follows would be popular in many other areas of the world.

The British sense of humour is hard to pin down on a page. It is a curious mix of idiosyncrasies, lyrical wordplay and dry wit. Next time someone tells you that there is no British identity, remind them of our quirky national sense of humour. I mean, at least this is not our reality:

Two men in a club are reading their newspapers when one says: “It says here there’s a fellow in Devon who plays his cello to the seals.” “Oh really”, says the other. “Yes”, says the first, “Of course, they don’t take a blind bit of notice.”

Friday, 1 March 2013

FINE ART YEAR BOOK




The Fine art year has a specific set of rules through out, the format is dictated to us as 210 x 210 which gives certain design restrictions. We wanted to move away from the the mundane feel of last years year book and give more of a personality and identity to the individual and thus to how the course is represented. There are a combination of two concepts that run through out the year book, this is both proof-which is the name of there final exhibition and Aristotle's theory of credibility ethos pathos and logos, which is merely being interpreted as a set of three running through out the publication.






Strong type based publication, gives a very specific tone of voice, which i think is to strong for the year book, however the visual identity of heavy type and high end print process is strong. This is something that could be applied through out the publication on the smaller less significant part of the publication, the impact of the text will allow the attention of the reader to be drawn to the page. The use of the typefaces through out the publication needs to give the right tone, for example a neutral helvetica typeface could work though out as the header text there is a sense of universality. where as the body can be a serif typeface to give a sense of formality. at all time the layout needs to abide to a set of three and this is what we will do when placing the images onto the layout. remembering that the students work should be at the epicenter of the publication. 







the detail with in the a publication makes it a success being precise with the typography.. will determine the success of the final visual image. The use of colour in this example will push a message if used in the correct manner. 



Using imagery interesting ways will allow for the double page spreads to be visually attractive and will encourage interaction with the publication. 


reversing out pages with in the year book will also improve the over all visual outcome. Simplicity is often the best route to take when communicating a message with in a publication. 





pushing the brand across other platforms will increase the familiarity . if we chose to consider the fine art yearbook a brand then success will be determined by the range of deliverables. 









Print finish will determine the visual ecstatic of the final publication... using different finishes and effects will increase interaction with the publication which is the purpose of the brief. To promote the work of the fine art students. 




Shapes and lines used along side images with and overlay is visually appealing and something that could be considered for the information based pages of the fine art publication. 














Using variations in stock and colour will create an more interesting final outcome.. and can act as way of categorising the publication..