Identity Application.

• identity concept
  

  
  
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This is the identity for a polish folk dancing competition.. why i have highlighted this project, although the subject matter is not the most inspiring, the project demonstrates well the application of an identity over a range of different platforms.. which i believe will be an important factor in the success of my final major project, being able to apply an identity across a range. From  a design perspective i like the tonal colours used to develop the logo.. they help to make a somewhat abstract logo more approachable in tone.. which i imagine will help in targeting the audience. The web design follows a more conservative layout, which i think helps to naturalize the abstract nature of the logo/identity. through out the course of the fmp i will be constantly analysing work and looking at how i can obtain and learn from other designers. 

http://www.behance.net/gallery/Mistrzostwa-Polski-w-Karach-Mazurowych/4378785

Contextualising the Brief is crucial in determining the success of Vardsea.. applying the brand across a range of relavant platforms will add the sense of reality... to the brief.. The colour scheme used Used through out Vardesa will be important in attracting the right target audience which are relavant to the brand. having a range of consumer facing deliverables will push the identity.