Identity Application

• Yacht Club Bolesławiec
  - complete branding -
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  http://www.behance.net/gallery/Yacht-Club-Boleslawiec/4396883
  
  This is an example of branding for a yacht club, the branding follows a very monotone color scheme. Which i believe proves a fact that, colour or high end print finished is necessary in portraying a high-end tone of voice. The association with yacht clubs is a high end audience. From a design perspective the simple wave logo which is derived through the repetition of things, it is this form of simplicity that is often far more effective in communicating a message something that needs to be considered as the final major project progresses. It is crucial to put tone of voice first when progressing through the project, as different brands clearly are representative of different audiences often no matter if there in the same business sector or not. It is the cleanness of the the brand especially when looking at the web based elements here that helps to portray a high end nature.