Fine Art Initial Development

After being assigned The Fine Art year book, we has an initial meeting and what became clear from previous years was the lack of identity that the publication gave the individuals in the course. Therefore this is something that needed to be adressed. There was also two underlying themes that the fine artist wanted to adress within the publication. The first was the idea of proof, which was the name of there final exhibition. This worked well with the idea of identity, progressing to giving the individual proof of identity with in the publication. The second concept was more complex, that of Aristotle's theory of credibility, which was based on three defining characteristics.

-Logos
-Pathos
-Ethos

From this theory we set rules of three for the individual page, using three images etc. whilst working along side giving a higher level of identity/credibility to the individual. The initial layout experiments are shown below.

You can see how we were initially working to a 3 column layout with 14 mm margins. which fits in with the concept as it currently stands.

The initial layouts are shown below:

From a design perspective i wanted to give a clean identity, that followed a gallery/exhibition style whist giving the individual identity, this was done through the passport style identity photos. I also wanted to use both serif and san serif text. san serif for the Headers would give a universal impact, where the formality of the individuals blurb would be best portrayed in the serif, the blurb is simply 50 words words about the individual which adds to the idea of proof of identity. From this blurb i wanted to take out 3 buzz words (working on sets of three) to further pushes the idea of proof of identity.

As the layouts develop you can begin to see how the pt size of type decreases which allows the images to take center stage, these are far more successful. The use of magenta is to highlight certain areas of the double page spread without being over baring. The next stage in the process is for all members of the group to come together and create three ultimate layouts to present to the fine art students, these would be made up of the best bit of all out layouts.