Initial Proposal GD

The Design process in the winning of the fine art year book, began with pitching for the Graphic Design yearbook. From here the group was assigned the appropriate year book.

The concept for the Graphic design year book is shown above and described below:


Board 1

-Graphic design at leeds college of art is a 360 degree. The culmination of 3 years results in a reinforced, well rounded education that prepares you for a professional environment. The course encompasses every degree of creative practice and inspires you to redefine graphic design. the atmosphere in the studio and relationship between Students and tutors creates A Full cyclical learning experience, Giving you a full 360 degree education.

-To reinforce the concept we wanted to use degree’s as page numbers as well as using angles to seperate and define the page layouts.

Due to the high amount of photographic content within the publication a white satin stock will be used for the majority of the book. We want to use a grey card stock for the cover.

To stay away from traditional yearbook design we wanted to remove the names from the pages of work in the attempt to take away the pretence of judgement, and instead communicating the course and its students as equal parts to a full 360 degree.

It is not until the end of the publication, by using the main key (board 240o) the reader can see whose work is whose.

Board 2 

-Here you can see the main key which would appear at the end of the publication. This key is of vital importance in the identification of peoples work and also at highlighting each indivudal person/degree being a part of the overall course and thus the overal publication.

- The infographics are designed to highlight and inform readers not only of the positive aspects the course offers but some of the amusing facts and anecdotes that have come to define our time at Leeds College of Art studying Graphic Design. In this instance for example the coloured bars that follow the colour wheel spectrum and 360 degree concept communicate the amount of night hours spent working before a deadline; something that every student on the course can relate to.

Board 3 

-To allow for the tutor pages to differentiate from the student pages they will be reversed out. Not only will this drawe the readers eye to the pages but it will allow for easier navigation of the book.

The tutors have also been included as angles within the 360o due to their vital input to the successful completion of the rounded education each student receives and completes.

All angles between 0o and 180o are drawn and defines from a baseline at the bottom of the page. All angles from 181o and 360o are defined from a baseline at the top of the page.

-The layout is defined by an angle. Angles are representative of an individual. An Individual is partly responsible for the complete education received. Each individual’s angle is at an interval of the full 360o and the key at the back of the publication informs the reader whose work is whose.

Each individual has their own personal piece of infographics outlining how much they consider themselves to be interested in certain disciplines. Rather than making the infographics too text heavy there are icons designed to represent the 6 disciplines:

Typography & Layout Image Branding Identity Retail and Packaging Editorial and Publishing Design for Screen