After finalising the logo.. i began to think ho wi could make the identity more identifiable and playful which matches the mission statement i set myself. Therefore i decided to develop a range o icons that sit as part of the idenity to strenghten it.. along with the colour streght and logo.. The iconography is based on things that individuals will send using parcel force the brand.. this will help the consumer to relate withe brand more. Also moving away from the corporate feel.. i think the icons will mak the brand identity stronger.. and wil work well with the packaging etc..
examples below
above you can see the iconography developed for the progression of the identity this will be applied through out the range of deliverables as i think the tone of voice it portrays is more approachable which is the vibe i am going for.. with a reduction of opacity it could work below the logo.. across packaging etc. I explored different colour variations as i am not sure yet which direction the entire range of packaging will develop in.
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