Packaging Range.

The main focus in altering the perception of Parcelforce will be changing the image of the client facing  deliverables.. there fore the packaging needs to be high impact and interesting visually.. i will develop the brand image already in existence.. icons logo and colour and create eye catching packaging that will have impact.. with a friendly non corporate tone of voice.

For the packaging i collaborated with a moving image designer.. We sat in the AV room for two days.. to get the final image right.. I will predominately dictating the design process although he attempted to teach me the process. I wanted to create a large range of boxes for the final resolution as this would sell the idea more when submitting it to the comp.

The final resolutions looked as so.

The final resolutions i am happy with, i think it encapsulates tone of voice i was looking for through the reinterpretation. You can also begin to see how the icons change the tone of voice of the brand and it completely moves away from the corporate stereotype of sector. The logo stands out nicely against the new tone of red that highlights the playfulness of the brand. As a range there is a good amont and i think his will work well for the submission for the comp brief. The collaboration worked well also and i will consider using the cinema 4d in the future for packaing mock ups due to the efficiency as well as the the final resolution looking superia than to a badly crafted net.