Infoserve Context- Range

The range is something that needs to be pushed to effectively deliver the the image for the final brand, that the client was looking for.. although he is currently only looking for a stationary set. Below is and example of how a corporate approachable feel can be pushed across a range.. the nature of the brief has allowed us to do a similar thing. The brand restrictions set for the brief.. were that of a very low budget and the nature of the outcomes will have to be representative of this.

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The colour used with in this brief is something that can be emulated with in the inforserve brief... the colour can be used to draw intrest with the relatively tight restrictions set within in the brief.. and it is this needs to be in constant consideration. 

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Although the typography used for this brief is somewhat standard, and doesn't do much for the brand image, the way the logo has been applied across the business cards etc... is what has attracted me to the project,, revering out the logo to used the brand colour as the predominate bit of the identity is something that we should look at doing. 

Corporate identities with the use of colour can change there perception. 

The success of the identity for info serve will be determined by meeting the clients needs.. however he wants and overtly corporate brand image.. so it will be how we interpret his brand colours.. that will determine its success as a brand.