promotion

This is perhaps the most important part of the project in terms of portraying the idea of the USPs of Vardesa.. although the design of the advertisements are not the most estically pleasing this is due to there nature selling a service which is directly aimed at the target audience. the design follows the identity and uses copywriting to sell the company.. The images used in the adverts are designed to create a clean corporate but intriguing feel.. something that i think has been successful in this case.

example of the advertising which uses an high impact image to create and intrest from the consumer.. the green logo in the back ground pushes the identity.. where as the green boxes round the type draws the attention of the consumer to and highlights the promotion. 

The drop shadow helos the promotion to stand out form the rest of the image. 

The consumer is directed to the web site from the promotion.. 

This specific poster is directed at the younger audience looking for a cheaper alternative where as other promotion focuses on the business orinated passenger who is looking to connect with business. The USP of higher level of flights to minor cities in europe allows for the these two target audience weather it be discovering europe from travelling or connecting in business the aim of vardesa is to make europe more connectable. 

more promo.