Range

the brand identity needs to be pushed across all consumer facing deliverables to be successful.. the identity works well over both airline tickets and and tags. with the design keeping consistent through out. There is also the introduction of members cards that are relevant like air miles would be. V points are the equivalent for Vardesa. The design stays consistent through out the process.. and the typeface used and the main body is trade gothic roman.. which is perfect for this kind of deliverable due to its corporate tone of voice. the colour and use of opacity creates a visually interesting image which is clean which transcended both target audiences.

Credit Card.