One of the main considerations to a website of this nature is being applicable to different languages there for this is something that i have considered.
The website wlll keep the same grid system through out.. this enables an increased level of familiarity which will make it easy to use despite potential language barriers.
The image will be constantly changing, to working as piece of promotion running across the website.. informing users of deals etc as well the advantages of using vardesa...
Where the login screen was it no replaced with mapping showing how the grid system doesn't change but the content with in it wil..
The logo will can constantly chnage slightly through every platform.. it is appropriate here that the logo changes to white as a flatter image is sneed fot the ascetic image.
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