the concept for the design context follows a the ethos of restrictions.. Restriction is applicable everywhere within the design.. weather it be restriction of design or economic restrictions set by a client. The concept of restrictions runs through out my design practice, each brief has it own set of restrictions.
As a result i have decided to catergroies 3 publications into individual briefs that i have under taken through out the FMP. Due to each brief having its own set of restrictions, each section of the publications should be individual. The layout of each section of the publication is determined by the restrictions set with in the briefs i have undertaken. So each section of the publication is representative of restrictions set when undertaking the brief in my design practice.
I will also use colour to represent the categorise so they can easily recognisable. Each section of the publication will be highlighted by a title page in which the restrictions are layed out.. it is up to the person interacting to determine how the restrictions set for the brief determined the layout out of the particular section.
Tuesday, 28 May 2013
Web Infoserve
Below is the web element of the inforseve brief, the client didn't want it however myself and ben extended the brief further
The design followed the same ethos of that of the branding, which has an overtly corporate feel to it.. both in the images used and the grid system used. we create a sense of visual intrest the page by using a over lay of type and image.. but the main purpose of the brief was to give the brand a sense of formality.. i think this a achieved drop shadows were used on the tool bars to create a sense of depth to the page to create a visually interesting out come. The colour scheme works well on the web element.. creating a higher impact resolution. The imagery used although corporate is friendly and approachable.
The success of inforserve as a brief isn't in the beauty of its design but it is determined by meeting the clients wants or needs.. to create his idea of how his brand should look.
Van MOck up
This about pushing the range to the consumer public, the design will stand out on the roads.
Spread development
Here you can see further spread development. The image spread development focusing on using large scale images to create a visually interesting outcome. The pixles in the corners of the spread will also create an intresting print result when the book is not interacted with.. which will push the idea of randomness of not being defined.
Spread example
This shows the layout of the double page spread.. it shows the movement of the layout which is based on not being defined by a set grid system. The images used on dps is desinged to break up the page and make it more visually interesting.
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