Tuesday 28 May 2013

Module Submission




Module Evaluation-OUGD303

Fine Art-Brief 3 PDFs

Final Fine Art Boards PDF

Airline-Final Boards-Brief 1

Vardesa Final Boards

Bosh FInal PDF Boards

Design Bridge Final PDF Boards

Design Context Final PDFs



Design context Final Images

These are the images of the printed set of three book.. I chose to use and A4 portait format as it gives the impression of a text book or contextual book.. therefore i though this would be an appropriate format. The design of the front cover i think has been a success in creating a visually appealing outcome. Which works well as a set which is important as they are representative of my entire practice despite being categorised into different briefs.






The silk Page work to highlight the colours and again give the impression of a text book style. i went for 250gsm paper... which gave a higher end feel to the end publication. 

















Design Context Publication 3


The final book in the set of three was dedicated purely to the fine art yearbook for several reason.. Mainly due to the nature of the brief.. it was perhaps the brief i learnt the most from during the module as i has never really done a publication of this size before, therefore it required the most background information and contextualising. 



Magenta was the colour scheme in this case. which visually create a high impact result. 






This is perhaps my favourite page in the publication.. the cleanness of images portrays the context well. The information is taken from one of my favourite studios. 





the boldest page in the publication.. the image size makes for an visually interesting page. The detail required for successful editorial work.. is highlighted on this page. 



This page focuses on a high end print Finnish . something that i have learnt more about through the process of the brief.. 





The layout through out the brief again followed a set of four, which was derived from the restrictions set with in the fine art year book, which worked with four facets to each dps.. three images and a text. which was repeated several 48 times. 


The page on the left is put in there due to the use of colour.. through out the fine art year book we only had one swatch colour that of magenta.. which effectively portrayed aspects of the publication. it highlights how the use of colour is of vital importance. 



Design context publication 2



Again here you can the front and cover of the publication following the same format. The colours used on the front are representative of the colours with in the publication therefore this works as a way of categorising briefs also.  The image created by the patterns being repeated is visually engaging and it will work well as a set. 


The Bosh branding section flips from the standardised portrait layout to the landscape which is part of the identity for bosh. as all the printed material produced for his is in landscape format, this will also create  a higher level of consumer interaction with the publication. 




The main body of context for this brief was focused on codes which is obvious from with in the publication by looking at the images used with in it. 



This information page is based on the branding for the london olympics.. as this was a piece of work that inspired my practice over the last year. The colour chnages from grey to a pink red here as it highlights the parcel force identity. 




The parcel force layouts are perhaps my favourite through out the three publications.. the bold type used with in the identity works well in creating a strong visual image.. I was working with a set of three here due to the three considered forms of deliverables produced for the brief.. a restriction set by myself as i believed it best communicated the desired message of the brief. 


These images were placed on the information page due to there simplcity.. over the course of the FMP i have become aware that the simplicity within design often sells an idea better than an overtly complex one.. This was applicable for the parcel force reinterpretation. 


Design context publication 1

Publication 1 focuses on the Brief 1 and Brief 4 the airline brief and infoserve which was minor branding brief. Why these were put together was because of the corporate nature of the briefs.. these were the two most corporate briefs undertaken of the course of the FMP. 


This is an example of the grid system that was used through out all the publications 6 collums allow for the layout to be interpreted in anyway while still being accurate in the layout. 





Above are examples of the introduction page to each brief the shape in the middle was chosen as it represents the concept of restriction well. segregating a shape into four sections, suggests the idea of restriction with in four sides. I will be determining the restrictions on each brief in sets of fours which means each section of the publication will have four layout rules. 




These are examples fo the Vardesa spreads.. i have used four images per page through out the process. The typeface used through out the this section of the publication is representative of that used with in the design practice section of the brief. The bold type highlights quotes from design studios that have informed my practice through out the course of the module. 

The colour running along the side of the publication will be another way of accessing individual briefs when the book is closed as it is representative of the brand colour used with in the brief. 


Each section of the publication will be backed up with more information that help inform my design practice through out the course of the brief it will still maintain the typeface used with in the brief. 


Change of colour every section.. the diamond is coloured with the colours used within the brief. 






For the infoserve spreads i decided to use sets of four in a standardised layout due to the standardised corporate nature of the brief. The brief was about making something particularly uninspiring stand out.. Therefore the contextual images within the brief are representative of this. 


Type take from website that informed the design practice with in this brief. 



The front and back covers are representative of the shape i have used to represent the ethos of restriction that of the four edged diamond. The pattern is repeated to create a visually interesting outcome.