Promotion.

The promotion for the project is perhaps the most important part in selling the idea to the judges.. and it wil compltly change the tone of voice of the brand.

The Advertising is designed to amuse potential users of Parcel Force. This is done by taking a blunt and simple approach, highlighting the nature of parcel being send, specifically looking at things of a more personal nature that are considered universally awkward or embarrassing. This back up by the simple strap line ‘Delivering things, so you don’t have to’ which highlights the service Parcel Force provides; adds a personal touch to the consumer and will help to create an affiliation with the brand. The brand identity also runs strongly through the advertising, which will increase brand familiarity.